Voice Search Optimization: 5 Pro Tips

Introduction

In the past few years a new trend has arisen which is voice search optimization. People are searching with the help of their Google assistant by asking her about something and she simply returns a web search result in the browser or Google Maps. Some research on voice search shows that half of the US residents (58.6%) speak to their smart speakers once in a day. Now most of the companies have introduced their own voice assistants like Apple has Siri, Amazon has Alexa, Microsoft has Cortana, and Google has its own named Voice assistant. So making changes in your website according to voice search SEO is now an important thing to gain more potential customers. Here are some points and statistics in detail which shows how and why it is important? And what are the tips which can help you to prepare your website accordingly!

Why and how Voice Search Optimization is important?

Voice search is now everywhere like in your phone, computer, laptops, smartwatches, TV’s, etc. and you can simply ask them about your doubts, like a spa near me or a flower shop near me, and they will show you the top results. Communicating with a voice assistant is now a very normal thing.Almost 65% of the 25 to 49 years old like to ask their voice enabled devices at least once per day. Speaking to a voice assistant takes less time than typing something on Google for an answer, and hence it is much more convenient.Voice search is normal now, and hence a business needs to optimize accordingly to appear in their local search engine result. Voice search has changed the consumers behavior and we need to change our local SEO strategies so as to gain benefit from it. Optimizing your website for Voice Search SEO presents a huge opportunity, you can reach those potential customers who are using their voice assistants.

The importance of SEO for Voice Search Optimization

Doing a strategic search SEO optimization of your website is quite important nowadays. More than 56% of smartphone users are dependent on their voice assistant for information.93% of consumers are satisfied with the results from their voice assistants. Voice search optimization helps your website to quickly gain higher authority on Google. It helps in gaining organic search traffic on your website. It will also be helpful in building trust with your target audience and user-experience on your website.

Here are some pro-tips for Voice Search Optimization

Optimise for conversational keyword

Conversational keywords are those which sound natural or reflect how people speak. Voice search queries are slightly different from the ones we type on Google. People speak differently during voice search, so you have to optimize your content according to voice search SEO. For example people can type a normal search on google as “how to make pasta” but on voice search they could say “how do i make pasta”. Let’s see an example.

On voice search people have a conversation with their voice assistant like they are talking to a person, and the conversations are in the format of questions & answers in more situations. So during voice search optimization, you have to consider adding conversational and long tail keywords. Adding more keywords in the format of questions and answers, long tail and conversational keywords will help you rank better over your competitors, as you will also be able to serve searches originating on mobile devices through a voice assistant.

Continuously consider the search result for keywords

Ranking of keywords changes very quickly on SERP pages, so look after what appears on the top of the page and make changes accordingly. Pay special attention to SERP features like

• Featured snippets: These are a short part of a content which appears on the top of the search result after asking any question, they provide a short and relevant answer.
• Rich snippets: Rich snippets show reviews, rating and other information of any nearby business.
• Local pack: Local pack shows the google map specific keywords, and shows the top-business listings in a particular area.
• People also ask: “People also ask” shows the questions related to the search queries related to the given topic.

So, if you want to optimize your voice search SEO, you must look for possible keywords that can help get your website placed in these two sections, viz; Featured Snippet & Rich Snippets. These two are an important factor for your page’s ranking. Get detailed information about these in our blog Google featured Snippets.

Optimise for local SEO

Research shows about 58% of people use voice search to find nearby businesses. So doing local seo for your business is the first step to optimize for voice search. It also helps you to find potential customers, who are willing to buy. Optimizing your GMB or GoogleMyBusiness profile and adding keywords that target your niche customers is the basic thing that you must do. It is also important that you must have a Phone number listed on your GMB, so as to let your users directly call your Business Phone number for an inquiry or an order. Secondly it is beneficial if you can add pictures of your business so that customers can know what your business is about and what they can expect when visiting there. You can fill up relevant information like your Business Name, Business Address, Phone Number, Opening Hours, Website and Pictures of your shop or your offerings. Once you set up your Google My Business Profile, Google will let your customers leave reviews and ratings for your business after their visit and the same gets collected on your profile to give your business a handsome look. Adding relevant keywords inside your GMB profile will likely make it more discoverable on local search and voice search results in your area.

Follow SEO best practice and strategy

SEO is an important part of voice search optimization because the voice assistants pick only those results that Google thinks are relevant. Search results are directly influenced by its algorithm which is ultimately driven by keywords and their search volume. So, if you want your website optimized according to voice search then you must follow the best standard or strategies for your website’s SEO. Here are some strategies that can help your website to rank better with search SEO:-

Improve your website’s technical SEO, Optimise for mobile, Integrate keyword on each page of your website.

Use schema markup, Make sure your website’s loading speed is maximum 3 seconds, Add FAQ pages to your website, Following these steps can help your website better ranking.

Create straightforward and organic content

Create straightforward and organic content for your website. Optimize For voice search, this is a special strategy which wants your special attention towards the original and organic content. Create concise answers for questions, add keywords to them accordingly. Also think like your audience, what questions can they put up to find your products. Using broad match keywords can help you discover conversational keywords suitable for voice search targeting.If your content is good enough for Google’s algorithm then it can be featured in the snippets, which ultimately will increase your website’s page authority.

AI for Voice search optimization

.Using AI and Automation is quite common nowadays. We can see AI is everywhere, like AI driven algorithms, how it analyzes user behaviour, search intent and crafting content. AI tools are also available in the market for different needs. For example keywords research, analyzing content, making strategies, and AI powered chatbots for user assistance. So, make strategies for voice search but also keep in mind AI. AI powered tools can be helpful for optimizing your content according to voice search. Also read more about how AI in digital marketing is important in our blog.

Voice search for SEO is becoming more crucial than ever. As voice search optimization is continuously changing accordingly how users search. From the above blog you can understand how important it is to change your strategy to stay competitive in this digital realm for small businesses. Incorporating Voice search for SEO in your content not only enhances your visibility, in fact it will also increase the engagement. Also collaborating with the Best SEO company can help you in optimizing your website according to the voice search.

Justo Consulting is one of the best SEO company from where you can get the best results for your website. Here we make a strategy which aligns with the latest trends and positions your brand for long term success. Partner with us for affordable Voice Search Optimization services!

Take your website on top: Voice search optimization

Voice search is now an important component in digital marketing and for local SEO. Voice search optimization should be an important part of your strategy especially when you’re offering service within a fixed perimeter, from a physical location. Follow the tips and work patiently for a good result on your voice search optimization. Also you can hire a professiona agency like Justo Consulting who are experts in voice search optimization.